Tout, which syndicates premium video to over 4,000 sites, has inked a partnership with Grapeshot, a real-time marketing intelligence and optimization platform. Tout’s CEO Michael Downing told me in a briefing that the goal is to provide ad buyers increased transparency about the pages in which Tout content partners’ video is placed and also enable buyers to target more specific audience segments and context.
Tout has raised a $26 million Series C round led by the Melohn Group, with new investors Windsor Media, Pittco Capital Partners and HL Capital, along with existing investors Seavest Capital, 819 Capital and the WWE. Michael Downing, Tout’s founder and CEO, told me in a briefing that it was an up round and was oversubscribed. Including the new round, Tout has raised $40 million.
Tout has flown relatively below the radar, but has made significant progress toward building out a classic “syndicated video economy” business, distributing premium video from over 230 different content providers including CNN, Fox Sports CBS, Scripps, Bloomberg and other to over 2,800 different publishers’ sites including Salon, Breitbrart, Independent Journal Review and others. Michael said that Tout now ingests 5,000-7,000 videos per day and drives 380M video views from 57 million unique viewers per month.