Cloud-based encoding company Encoding.com has raised a $3.5 million Series B round led by video infrastructure provider Harmonic, with participation by existing investors. The new round brings to $8 million the total capital raised by the company.
The investment follows a partnership announced last April between the companies in which Encoding.com integrated Harmonic's ProMedia Carbon transcoding solution. That deal allows content providers and distributors who already use Carbon on-premise to tap into Encoding.com's Carbon deployment to meet transcoding demand spikes.
Encoding.com and Harmonic have announced a partnership to offer unlimited cloud-based transcoding to content and service providers to convert broadcast-quality content into numerous other media formats for multi-screen delivery.
Jeff Malkin, president of Encoding.com told me that there are 2 principal benefits of the partnership: 1) existing Harmonic ProMedia Carbon customers can use their presets/profiles to easily augment their own on-premise encoding infrastructure when workloads increase by utilizing Encoding.com cloud capacity, and 2) for new customers who want to tap use cloud transcoding instead of building their own infrastructure, they can use Encoding.com. In both situations transcoding costs and time to market are reduced.