mPortal, whose SPRINGBROARD Media platform allows pay-TV operators and content providers to create cloud-based TV Everywhere apps, is being enhanced with a new set of social TV APIs to build second screen companion apps for connected devices.
While the number of social TV startups abound, mPortal's VP, Products Fady Lamaa told me that mPortal believes its social TV APIs are the first to be integrated fully with TV Everywhere app building tools, meaning that pay-TV operators and content providers can present unified, branded TV Everywhere/social experience to their users. mPortal is seeking to capitalize on two of the biggest video trends today: connected device viewing and social.
mPortal is an 11 year-old mobile content discovery company, which has recently announced its Springboard Media product for TV everywhere applications on multiple devices. In this NABShow interview, Fady talks about how the product fits into content providers' and pay-TV operators' work flow enabling them to deploy and dynamically change content in apps distributed to multiple devices. I described the product more in a recent post. See the video below (6 minutes, 32 seconds).
Not that long ago, when only authorized set-top boxes could receive video service, life was relatively simple for cable operators. But now, as cable operators and TV networks have begun deploying TV Everywhere, one of the key hurdles has become the time and expense involved with integrating and maintaining these services with the ever-expanding array of connected and mobile devices that consumers prefer. To address this pain point, mPortal, a provider of mobile service delivery solutions, is announcing this morning its SPRINGBOARD Media product, a cloud-based approach to help accelerate TV Everywhere rollouts.