vzaar, an online video platform company based in England has announced the director Oliver Stone has invested an undisclosed sum as part of its most recent financing round. Stone was so enthusiastic about the company that he recorded a short commercial for no fee (see below) in which he says that "vzaar is one of those lightning bolts that hit me right between the eyes" in a serious yet somewhat menacing tone.
vzaar's CEO Stephen McCluskey told me that Stone got involved via one of vzaar's key investors John Moreton. Stephen himself joined the company in March of this year and turned its focus onto profession and mid-sized users in vertical markets including fashion, media, corporate communications, sports and government, as well as for direct marketing applications. The company recently raised its entry tier from $15/mo to $49/mo and 60% of its customers are in the U.S. Stephen said that monthly revenue is growing by 20-30% and is already more than the whole of last year.
While most of VideoNuze's coverage is of online video's impact on the media and entertainment industries, I'm constantly on the lookout for examples of how video adoption is infiltrating other organizations. Therefore, a new case study about IBM Software Services from Lotus, presented by video platform vzaar, hit my radar. In it, Mark Leaser, Worldwide Offerings Manager, describes how he and others at IBM are increasingly using video for internal sales training and communication, along with external marketing. I caught up with Mark yesterday to learn more.
Encoding.com, the cloud-based encoding provider, is debuting a new white-label option of its service today. Jeff Malkin, Encoding.com's president, explained to me yesterday that the company's goal is to expand reach through new customers who have access to many new opportunities. Initial customers being announced today include Cisco Eos, Kaltura, Giant Realm and vzaar. Jeff said there are many additional white-label customers yet to be announced.
Encoding.com is enabling these relationships by introducing new features in its API which allow customers to integrate transcoding into their customers' work flow. In particular, Jeff said the API enhancement means white-label customers can offer the same type of sub-account set-up and trial account creation, plus account and sub-account tracking in real-time. Encoding.com will offer the same service level guarantees for white-label customers.
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.