Vindico has released its Q2 '14 Adtricity rankings, with 45% of online video ad impressions receiving a grade of "A" or "B" up from 34% in its last rating in late 2013. "A" and "B" ratings are considered TV quality and are respectively defined by Vindico as "placed in high impact areas and excellently executed" and "often placed front and center, and generally well executed with minor deductions."
According to new data from Vindico's Adtricity rankings, just 34% of online video ad impressions received a grade of "A or B," equating to TV quality. The definition of "A-B" is a high-quality video ad environment, imitating a TV-like experience, with ads front and center, in a large player and frequently user-initiated.
Another 22% of video ad impressions received a "C," which is typically an in-banner placement that is viewable on the page. Finally, 44% received a "D-F" which includes video ads that are below the fold, are near inappropriate content and/or suffer from fraudulent practices. The data is part of Vindico's newly-released 2013 annual report.