Panvidea, a leader in digital media preparation is positioning itself as a "post-house in the cloud" with its move to Joyent's Smart Technology infrastructure hosted by SwitchCloud. Panvidea's CEO Chris Cali and VP of Marketing Doug Heise brought me up to date on the initiatives a couple of weeks ago.
Panvidea is working with various media/entertainment companies like A&E, Fox and Getty Images to move their digital video production processes into the cloud. As Chris and Doug explained, traditional post-production houses have performed both craft services and more fundamental media creation services. It is these latter services - storing, processing, packaging and distributing digital media - that Panvidea is looking to automate, while having post-houses still concentrate on the high-skill craft roles.
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