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Inscape and Sorenson Media Provide Local Broadcasters With Real-Time Viewership Data
Inscape and Sorenson Media announced a partnership this morning to help local broadcast station gain insights into viewers’ behaviors. Inscape, whose automatic content recognition (ACR) technology collects viewership data from over 7 million opted-in smart TVs in the U.S. is powering Sorenson Media’s Spark Station Analytics. The companies have been collaborating for over a year with over 80 local broadcasters now using Spark Station Analytics.
Categories: Broadcasters, Data
Topics: Inscape, Sorenson Media
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Sorenson Enters Cloud-Based Encoding Market for Enterprises
Sorenson Media is entering the cloud-based encoding market with the launch today of its new Sorenson Squeeze Server, targeted to enterprise users. The opportunity for cloud-based encoding has heated up recently as the number
of end-user devices and encoding requirements has exploded, dramatically increasing encoding complexity for content providers. Concurrent improvements in cloud infrastructure have made non-hosted solutions more attractive.
Sorenson Media's COO Eric Quanstrom explained to me last week that a key differentiator of the Squeeze Server is dedicated server instances, thereby avoiding potential slowdowns associated with shared servers and also offering unlimited scalability. Squeeze Server uses Amazon's web services infrastructure and guarantees 99.9% uptime.
Categories: Encoding
Topics: Sorenson Media
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New Version of Sorenson 360 Launches to Target Enterprises
Sorenson Media is announcing this morning the next version of its Sorenson 360 online video platform, one year following the initial version's release. As Sorenson CEO Peter Csathy, told me last week, the company is going after enterprises, aiming to compete head-on with Brightcove and other online video platforms.
New in this version are a faster, more responsive interface, improved video management, unlimited data rates with RTMP, intelligent embedding that updates embed codes across 3rd party sites, more flexibility and customization of video players, and automated SEO tools, among others. No surprise given Sorenson's video encoding roots, the company also views 360 as more integrated with the video ingest process and is trying to build on its pre-existing customer relationships.
Sorenson is positioning the new version primarily for non-media enterprises such as education, government and certain verticals, while also targeting SMBs with a new $99/mo tier. With Sorenson's and other OVPs' advances, the OVP space is showing no signs of slowing innovation or competitiveness.
What do you think? Post a comment now (no sign-in required).Categories: Technology
Topics: Sorenson Media
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