• New Version of Sorenson 360 Launches to Target Enterprises

    Sorenson Media is announcing this morning the next version of its Sorenson 360 online video platform, one year following the initial version's release. As Sorenson CEO Peter Csathy, told me last week, the company is going after enterprises, aiming to compete head-on with Brightcove and other online video platforms.

    New in this version are a faster, more responsive interface, improved video management, unlimited data rates with RTMP, intelligent embedding that updates embed codes across 3rd party sites, more flexibility and customization of video players, and automated SEO tools, among others. No surprise given Sorenson's video encoding roots, the company also views 360 as more integrated with the video ingest process and is trying to build on its pre-existing customer relationships.

    Sorenson is positioning the new version primarily for non-media enterprises such as education, government and certain verticals, while also targeting SMBs with a new $99/mo tier. With Sorenson's and other OVPs' advances, the OVP space is showing no signs of slowing innovation or competitiveness.

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