This morning video technology company Sonic Solutions is announcing that Sears (which also owns K-Mart), will be the latest company to license its RoxioNow platform, a customizable white-label electronic sell-through (EST) and VOD rental service delivering a large library of premium new release studio content through a variety of connected devices. The deal shows momentum for the fledgling platform that has within the past year signed Blockbuster, Best Buy, and Boxee, while amassing a library of over 30,000 download to own and 5,000 new release studio titles.
Mark Ely, EVP of Strategy at Sonic Solutions, whom I spoke with yesterday, is excited to have another retailer on board. He believes retail stores with RoxioNow will help speed up the consumer transition to the digital medium through promotions and education. Brick and mortar stores definitely have an advantage, as it is where many consumers still go to learn about new technology before they purchase. On top of that, it gives retailers a chance to bundle in download offers as an incentive to purchase new Internet connected devices giving consumers a free taste of the platform.