Akamai, IDC and the NFL are presenting an interesting complimentary webcast this Wednesday, discussing their research findings on the correlation between viewer engagement and video quality. As longer-form online-delivered video has proliferated, whether supported by ads or payments, quality has become a critical issue. When viewers sit down to watch for a while, their expectations of quality increase vs. just watching a short clip or two. Content providers and delivery partners need to know specifically what matters and how to deliver it.
In this webcast, the presenters will review actual findings from 6 recent events. Though user engagement is influenced by video quality, higher bitrates alone didn't always lead to viewing duration. Rather, engagement appears to be more related to the consistency of the viewing experience, so that transitions between bitrates and also the number of re-buffering events are in fact most crucial to audiences. Learn all about the findings during the webcast this Wed, Dec. 8th at 11am PT / 2pm ET.
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