Friday, September 10, 2010, 9:20 AM ET|Posted by Will RichmondVidyo, which has focused on high-quality videoconferencing over IP networks, is now turning its sights to the broadcast market, introducing "VidyoCast" today, which can move the entire broadcast production process into the cloud, powered by broadband delivery. Jim O'Brien, a broadcast veteran who recently joined as GM of VidyoCast, walked me through the solution earlier this week.
The primary benefits of the cloud-based approach are cost-savings and more operational flexibility, without sacrificing quality. Vidyo believes that by using IP networks instead of typical satellite transmission, broadcasters can save up to 90% of their typical costs. VidyoCast is also being positioned as a backup solution, particularly in situations where typical broadcast backup isn't feasible or is cost prohibitive. VidyoCast is meant to easily integrate into incumbent broadcast infrastructure.
As the graphic below shows, VidyoCast is aiming to be a total solution, including remote contribution from any IP-connected source, central production control and HD distribution to affiliates. If you've ever seen the mosaic of multiple talking heads during a news or sports broadcast, this is what VidyoCast is targeted to. VidyoCast is built on Vidyo's underlying H.264-Scalable Video Encoding compliant technology. I've played around with Vidyo for multi-point desktop-based video conferencing in the past and the quality is pretty impressive. The new VidyoCast offering is another example of how broadband video delivery is disrupting traditional approaches, driving down costs and enhancing flexibility.