TV Everywhere is a major trend in the pay-TV industry these days and thePlatform, a large online video platform, has been in the middle of a lot of the activity.
At the NABShow, Marty Roberts, thePlatform's SVP of Sales and Marketing stopped by the VideoNuze booth and explained how consumer expectations are helping drive pay-TV innovation with TV Everywhere, enabling anytime/anywhere/any device access. Marty also addresses other key trends he's seeing in the industry. See video below (6 minutes, 14 seconds).
(Note: thePlatform is a VideoNuze sponsor)
Categories: TV Everywhere