Yesterday I wrote about Baby Ruth's MLB All-Star Game UGV contest, and outlined the reasons why we should expect to see a lot more of these brand-sponsored UGV contests.

Sure enough, like clockwork, yesterday's NYTimes carried a long article about McDonald's new "Big Mac Chant-Off" UGV contest. This one, run in conjunction with MySpace, solicits video and audio submissions of users re-creating the fast food chain's famous 1974 "2 All Beef Patties" jingle. Though not tied to a marquee event like the All-Star Game, the Academy Awards of the political conventions as are the other UGV contest I mentioned yesterday, the McDonald's contest's tie in with MySpace gives it extra buzz.

The NYTimes article also notes another UGV contest from Klondike ("What Would You Do for a Klondike Bar?" This contest sports a $100,000 prize, and judging by the number of entries, plenty of people are gunning for it.