• Lots of Insights at Today’s SHIFT // 2015 Programmatic Video & TV Ad Summit

    We had a jam-packed day at SHIFT // 2015 Programmatic Video & TV Ad Summit today, with 50+ industry leaders speaking on 14 sessions. There were tons of insights shared about what programmatic does and doesn’t mean for video & TV, with more than a few speakers saying they strongly dislike the term “programmatic” even being used in this context!

    Our 2 keynotes guests, Donna Speciale, President of Turner Ad Sales, who was interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting and Lou Paskalis, SVP, Bank of America, who was interviewed by Michael Kassan, Chairman and CEO, MediaLink, totally hit it out of the park with their incisiveness and candor.

    Many thanks to all of our speakers, our 18 sponsors and the hundreds of industry colleagues who attended.

    I’ll have many more takeaways to share about SHIFT in the coming days and will also be posting all of the session videos on VideoNuze. There are also lots of tweets at #ShiftVideo2015!