Thursday, September 8, 2011, 11:00 AM ET|Posted by Will RichmondLiberty Global, the largest international cable operator, with over 17 million subscribers in 14 countries, has chosen thePlatform's mpx system to power its online video delivery and TV Everywhere initiatives. Liberty plans to phase in services in select regions before expanding globally. The move underscores how video delivery to multiple devices is becoming an imperative for pay-TV operators around the world as consumers continue to adopt new viewing behaviors.
U.S. cable operators like Comcast have begun providing full-length programs through their online portals and also to certain devices like the iPad and Android. thePlatform powers online video and TV Everywhere for 5 of the largest U.S. cable TV providers. Liberty will clearly benefit from all of this prior product development work.
(Note: thePlatform is a VideoNuze sponsor)