On the last podcast we did a deep dive interview with The Trade Desk’s SVP of Ventura TV OS Matthew Henick. Because we both believe this initiative has real potential to impact the CTV/streaming industry, this week we’re circling back to share our key takeaways from the interview.

At a high level, we agree with Matthew’s situation analysis of the TV OS market and the pain points for all constituents (TV OEMs and retailers, advertisers, streaming service providers and viewers). We also agree with The Trade Desk’s initial focus on TV OEMs and retailers.

However, we observe these are challenging deals to get done given entrenched TV operating systems and inertia, company politics and all-too-often hesitation to adopt new technology, irrespective of its potential superiority to incumbents. 

Nonetheless Ventura offers key competitive advantages, and the pain points appear to be getting more acute, thereby enhancing Ventura’s opportunity. We also discuss the advertiser, streaming service provider and viewer benefits. Add to all this The Trade Desk’s successful track record of creating software at scale and its extensive industry relationships and Colin and I agree it’s going to be a lot of fun to watch Ventura develop. 

Listen to the podcast to learn more (33 minutes, 8 seconds)

Browse all previous podcasts 

Subscribe to Inside the Stream
Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS