2019 was yet another year of amazing innovation and change in the video industry. As Colin and I discussed on our podcast yesterday, in 2019 we saw the launch of Disney+ and Apple TV+, cord-cutting hit a record in Q3, Netflix lose subscribers in the U.S. for the first time in Q2, CTVs and CTV advertising surge, and so much more.
I’ve been saying for years that broadband delivery - allowing video to be directly delivered to viewers without any intermediary - would be highly disruptive to the video industry. Now, combined with OTT, CTVs, mobile and data-driven advertising, broadband’s impact is on full display.
It’s been another year of great fun trying to make sense of all of these changes, while trying to look around the corners to help VideoNuze readers understand what may be coming next.
2020 is setting up to be a monster year for the industry, with more cord-cutters than ever using their CTVs to watch their favorite OTT services - plus following the election and the Olympics - and lots more. We’ve also seen a lot of activity on the deal front (Disney-Fox, Disney-Comcast-Hulu, Viacom-CBS, etc.) and I expect more in the new year as established companies jockey for position.
2020 will also bring VideoNuze’s Connected TV Advertising Summit in NYC on June 11th, which promises to be the deepest dive conference of the year on CTV advertising, which is the biggest opportunity the TV industry has to capitalize on fundamental changes in viewers’ behaviors.
Thanks to all of the industry leaders who have sponsored VideoNuze in 2019. And of course a huge thanks to VideoNuze’s daily readers, podcast listeners and conference attendees. Engaging with you and hearing your feedback remains the most interesting part of what I do.
Wishing you and your families a happy, healthy holiday season and all the best in 2020!