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What’s The Key To Online Video Becoming A $20 Billion Market? Some Democracy.
Friday, May 1, 2015, 3:49 PM ETPosted by:Jeff Segal
Director of Strategy Consulting, Magid AdvisorsMike Vorhaus
President, Magid AdvisorsWe all know the Internet is big - some 3.5 trillion web pages big, by the latest comScore estimates. But you wouldn't know it by looking at the current state of the online video market.
Nearly a decade after advertisers started batting around the idea of the Internet's "long tail," highly branded video publishers have yet to grasp the meaning of the phrase. The online video market is now pulling in over $6 billion. That's not bad. But with an injection of democracy, the market could grow to three times that size in very short order.Categories: Advertising, Syndicated Video Economy
Topics: AOL, Facebook, Google, Yahoo, YouTube