VideoNuze Ad Summit 2018 EB leaderboard - 3-10-18
  • VideoNuze Podcast #418: Why Skinny Bundles Could Succeed

    I’m pleased to present the 418th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Earlier this week, I wrote how I’ve been rethinking the opportunity for skinny bundles. I’ve been skeptical, but I’m becoming more optimistic because of expanded local broadcast TV carriage (YouTube TV in particular has invested very heavily), parent companies’ larger strategic priorities that are motivating them to subsidize skinny bundles’ lack of profitability and the ongoing value of linear TV if priced appropriately.

    On this week’s podcast, Colin and I explore all of these reasons in further depth. Skinny bundles are also benefiting from the quality of SVOD’s programming, which makes second-tier cable networks not included in skinny bundles less missed - a dynamic that could have broad consequences for pay-TV in general. We also discuss how Hulu with Live TV could be one to watch among skinny bundles as it benefits from the 20 million plus SVOD subscriber base.

    It’s still extremely early days for skinny bundles but the likelihood of their success is definitely improving.

    Listen in to learn more!


     
    Click here to listen to the podcast (24 minutes, 15 seconds)


    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

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  • 4C - full banner - 4-25-18

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