Men's Health magazine, owned by Rodale, has begun implementing Taboola's Video2Video product to power video recommendations on its web site. Currently Taboola recommendations appear on the Men's Health home page in the featured area, when a video is played through to the end (see below). Taboola recommendations also appear on embedded videos in articles. As I've written previously, with Taboola's high-quality recommendations, video view-throughs and overall views increase, leading to improved monetization.
Taboola's CEO Adam Singolda confirmed the deal and explained that the goal is to expand the video recommendations to additional parts of the site. The deal resulted from Taboola's partnership with Brightcove, which allows single sign-on to control the Taboola console. For Taboola, Men's Health is its first customer in the health vertical, and adds to a customer list that also includes CNN.com, NYTimes.com, Bloomberg.com, USAToday.com and others.
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