MRC
VideoNuze Analysis (2 items)
-
Viewability: Addressing the Elephant in the Room [AD SUMMIT VIDEO]
Posted on 07-28-2014
Viewability has emerged as one of the hottest topics in the online video industry this year, for good reason - video ads that aren't seen diminish the advertiser's ROI and...
-
VINDICO Gets MRC Accredited
Posted on 07-14-2010
VINDICO, the recently created video ad server division of BBE, is announcing this morning that it has been accredited by the Media...
News from Around the Web (12 items)
- MRC Sets New Standards For Cross-Media Measurement B&C - 09-04-2019
- New Viewability Standards May Give Extra Credit to Ads That Play AdAge - 03-20-2018
- Facebook Will Be Audited After Overstating Ad Metrics Fortune - 02-09-2017
- comScore Receives MRC Video Viewability Accreditation Mediapost - 07-28-2015
- Extreme Reach's Video Viewability Tech Receives MRC Accreditation Mediapost - 07-10-2015
- Tremor Video Accredited by MRC for Viewable Impression and Viewable Completion Metrics Press Release - 03-16-2015
Connect with VideoNuze
Exclusive News Roundup
- IPG Units Find Video Ad Format Mixes Work Best In The Media Mix Mediapost
- NBCUniversal's Peacock is unlikely to reach deals with Amazon and Roku by July 15 launch CNBC
- CBS All Access to Stream UEFA Matches in Expanded ViacomCBS Deal The Hollywood Reporter
- Comcast Launches Dish’s Sling TV App on Xfinity Flex Boxes for Broadband Customers Variety
- Quibi reportedly lost 90 percent of early users after their free trials expired The Verge
- Amazon Fire TV now pulls in live TV content from Sling TV, YouTube TV and Hulu + Live TV TechCrunch
