MRC
VideoNuze Analysis (2 items)
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Viewability: Addressing the Elephant in the Room [AD SUMMIT VIDEO]
Posted on 07-28-2014
Viewability has emerged as one of the hottest topics in the online video industry this year, for good reason - video ads that aren't seen diminish the advertiser's ROI and...
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VINDICO Gets MRC Accredited
Posted on 07-14-2010
VINDICO, the recently created video ad server division of BBE, is announcing this morning that it has been accredited by the Media...
News from Around the Web (15 items)
- MRC Issues OTT, CTV, SSAI Draft: Will Be Considered For Future Accreditation Mediapost - 02-22-2021
- YouTube earns accreditation for protecting advertisers from unsuitable videos Reuters - 02-09-2021
- Innovid, DoubleVerify score new ad measurement accreditations from MRC Fierce Video - 01-14-2021
- MRC Sets New Standards For Cross-Media Measurement B&C - 09-04-2019
- New Viewability Standards May Give Extra Credit to Ads That Play AdAge - 03-20-2018
- Facebook Will Be Audited After Overstating Ad Metrics Fortune - 02-09-2017
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