Heineken
VideoNuze Analysis (2 items)
-
Modernizing the Marketing Mix With Online Video [AD SUMMIT VIDEO]
Posted on 07-13-2015
At the Video Ad Summit, Frank Amorese, Media Director, Heineken USA and Dan Kern, SVP/Managing Director, MediaVest shared their insights on how online video and programmatic are changing their...
-
Staying in Synch with Broadband Users
Posted on 02-21-2008
Yesterday's interview with market researcher Bruce Leichtman highlighted a key point in his latest study: that broadband video is most heavily adopted by 18-34...
News from Around the Web (7 items)
- To Cut Video Ad Fraud, Heineken Focuses On Partners And Contract Terms AdExchanger - 03-09-2016
- Heineken Partners With TubeMogul, Now Spends 10% of Ad Budget Via Programmatic Channels WSJ - 02-04-2015
- Heineken Exec Says Facebook Now Rivals YouTube in Video Ads Adweek - 12-05-2014
- Publishers, Brands Buzz Over Programmatic Private Marketplace Buys AdExchanger - 04-23-2014
- Should Agencies Be Worried About Heineken`s New Deal With Google? AdAge - 07-01-2011
- Hot Wheels, Heineken and Women`s Tennis Go Big on Viral Chart While Justin Bieber Stumbles AdAge - 06-09-2011
Connect with VideoNuze
Exclusive News Roundup
- ‘Godzilla vs. Kong’ Helps HBO Max Punch Into Top 10 Most-Downloaded Apps for Q1 Variety
- Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited Mediapost
- Streamers Eye Sports Rights as a Way to Stand Out With Subscribers Adweek
- WarnerMedia’s CEO says that in 2022 his movies will debut in theaters before they stream Recode
- Twitter Integrates With Nielsen In Bid For TV Dollars AdExchanger
- Sony Pictures enters a streaming deal with Netflix NY Times
