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Effectv’s White Paper is Latest Reminder to Balance Linear TV and OTT Advertising Posted on 03-11-2020
Effectv, which was recently re-branded from Comcast Spotlight, has released a new white paper, “OTT and Its Place in the TV Ecosystem.” The paper is yet another reminder that linear...

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Comcast Cable Rebrands Spotlight Ad Unit as Effectv B&C - 11-05-2019

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