VideoNuze Posts (1 item)
-
Effectv’s White Paper is Latest Reminder to Balance Linear TV and OTT Advertising
Posted on 03-11-2020
Effectv, which was recently re-branded from Comcast Spotlight, has released a new white paper, “OTT and Its Place in the TV Ecosystem.” The paper is yet another reminder that linear...
Related News (4 items)
- Comcast’s Effectv Offers Sponsors Ad Availabilities on Xfinity’s X1 Next TV - 09-29-2021
- Streaming Adds Reach to TV Ad Campaigns: Effectv Next TV - 09-17-2021
- Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages Mediapost - 11-17-2020
- Comcast Cable Rebrands Spotlight Ad Unit as Effectv B&C - 11-05-2019
