VideoNuze Posts (4 items)
Why Connected TVs Will Shift More Ad Spending [VIDEOS]
Posted on 06-17-2019
At the recent 9th annual VideoNuze Video Ad Summit, connected TV was a major focus throughout the day. In a presentation, Telaria CEO Mark Zagorski shared research illustrating how...
Research: Telaria and Hulu Find CTV Advertising Helps DTC Brands
Posted on 04-11-2019
Telaria and Hulu have released research finding that CTV advertising is helping Direct-to-Consumer (DTC) brands succeed with their marketing objectives. Importantly, the research notes that the reasons people shop...
CTV Ad Boom Delivers Big Results for Public Companies Including Telaria, The Trade Desk and Roku
Posted on 02-28-2019
Looking for confirmation of the outsized rewards of being well-positioned in the booming connected-TV (CTV) ad space? Then look no further than the Q4 ’18 and full year 2018 performance...
Related News (5 items)
- Post-Merger, Rubicon Project and Telaria Rebrand as Magnite Adweek - 06-30-2020
- Ad tech players Rubicon Project and Telaria to merge in bid to seize on connected TV ad growth AdAge - 12-19-2019
- Telaria Launches Addressable Products for Connected TV Multichannel News - 09-27-2019
- Confusion Over Streaming Live Events Reduces Cord Cutting Multichannel News - 06-29-2018
- Frequency Capping Is Far From Solved In Connected TV AdExchanger - 01-16-2018