VideoNuze
  • Close
  • Posts
  • News Roundup
  • Podcasts
  • Perspectives
  • Events
  • Categories

Hershey's

VideoNuze Posts (2 items)

  • Interview: Hershey’s Goes All In on CTV and OTT Advertising in 2020 Posted on 12-12-2019

    Hershey’s, the iconic chocolate and candy maker, is going all in on Connected TV (CTV) and OTT (Over the Top), planning to increase its ad spending by 9x in 2020...

  • Hershey’s Head of Global Media Discusses How to Achieve Reach in the Digital Age [AD SUMMIT VIDEO] Posted on 06-30-2016

    In his keynote interview at the recent Video Ad Summit, Charlie Chappell, Hershey’s head of global integrated media, shared lots of great insights on how the company is adapting...

See all items

Related News (1 item)

  • Hershey's Looks to New Video Metrics for Cool Blasts Videos AdAge - 10-01-2015
See all items

Connect with VideoNuze

Receive VideoNuze Daily
Sample Newsletter

Exclusive News Roundup

  • YouTube and Netflix are on track to land multi-game packages for the 2026 NFL season Tubefilter
  • More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title Variety
  • Allen Media Group, YouTube TV Renew Carriage Deal The Hollywood Reporter
  • How A.I. Is Transforming China’s Entertainment Industry NY Times
  • Baller League’s creator strategy: reach is not the same as fandom Digiday
  • Amazon’s Prime Video dives into college sports in partnership with Duke men’s basketball AP
More News
Inside the Stream  medium rectangle - 1-28-26

Our Sponsors

  • Inside the Stream

About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

© Copyright 2026. Broadband Directions LLC. All rights reserved.
  • VideoNuze
    • About Us
    • Contact Us
    • Sponsoring VideoNuze
    • Will Richmond
    • Terms & Conditions