Millward Brown
VideoNuze Analysis (1 item)
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Research: Outstream Video Ads Viewed Longer and More Effective Than Instream
Posted on 08-13-2015
Watch an ad longer and all kinds of effectiveness measures should increase. That’s a pretty bankable assumption. But in a world where viewers are going to great lengths to avoid...
News from Around the Web (4 items)
- New Study Shows Millennials Prefer Short Mobile Videos, While Older Crowds Like Long-form Adweek - 04-11-2016
- Young or Old, Everyone Seems to Like Online Video as Much as TV Now Adweek - 10-14-2015
- Mobile Video Study Claims Better Performance Than TV Adweek - 07-14-2014
- Welcome to the New First Screen: Your Phone AdAge - 03-17-2014
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