VideoNuze Posts (4 items)
Extreme Reach Launches Converged TV/Video Ad Solution
Posted on 09-15-2014
Extreme Reach has announced a single workflow solution to execute and measure TV and online/mobile video ad campaigns. The solution unifies traditionally disparate buying and operational functions, as advertisers...
Extreme Reach Acquires BrandAds to Enhance Online Video Ad Measurement
Posted on 05-06-2014
Extreme Reach, which provides video ad solutions across TV and online video, has acquired BrandAds, a startup that has developed a measurement solution for online video ads. Back in...
Survey: 60% of Advertisers Say They Can’t Measure Impact of their Video Ad Campaigns
Posted on 11-26-2013
Video analytics provider BrandAds has released a survey showing that 60% of advertisers believe they can’t adequately measure the impact of their online video ad campaigns using currently available...