BrandAds
VideoNuze Analysis (4 items)
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Extreme Reach Launches Converged TV/Video Ad Solution
Posted on 09-15-2014
Extreme Reach has announced a single workflow solution to execute and measure TV and online/mobile video ad campaigns. The solution unifies traditionally disparate buying and operational functions, as advertisers...
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Extreme Reach Acquires BrandAds to Enhance Online Video Ad Measurement
Posted on 05-06-2014
Extreme Reach, which provides video ad solutions across TV and online video, has acquired BrandAds, a startup that has developed a measurement solution for online video ads. Back in...
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Survey: 60% of Advertisers Say They Can’t Measure Impact of their Video Ad Campaigns
Posted on 11-26-2013
Video analytics provider BrandAds has released a survey showing that 60% of advertisers believe they can’t adequately measure the impact of their online video ad campaigns using currently available...
News from Around the Web (1 item)
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- Comcast, Charter Piloting New FreeWheel Addressable Cross-Platform Technology B&C
- Plex Closes $50 Million Financing Round, Aims to Scale Free-Streaming Business Variety
- Roku Adds Measurement Partners For More 'Performance Outcome' Metrics Mediapost
- TikTok Previews Coming Ad and Product Display Options Social Media Today
- Dentsu develops tool to address audience-based TV advertising’s patchwork problem Digiday
- Roku unveils an Express 4K+ set-top box and its first rechargeable remote Engadget
