VideoNuze Posts (2 items)
UM's Chief Content Officer Scott Donaton Articulates the Value of Branded Entertainment [VIDEO]
Posted on 02-17-2014
At NATPE recently, I interviewed Scott Donaton, Global Chief Content Officer for UM (Universal McCann) and head of UM Studios. The agency has clients including L'Oreal, BMW, Johnson &...
Staying in Synch with Broadband Users
Posted on 02-21-2008
Yesterday's interview with market researcher Bruce Leichtman highlighted a key point in his latest study: that broadband video is most heavily adopted by 18-34...