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UM's Chief Content Officer Scott Donaton Articulates the Value of Branded Entertainment [VIDEO] Posted on 02-17-2014
At NATPE recently, I interviewed Scott Donaton, Global Chief Content Officer for UM (Universal McCann) and head of UM Studios. The agency has clients including L'Oreal, BMW, Johnson &...
Staying in Synch with Broadband Users Posted on 02-21-2008
Yesterday's interview with market researcher Bruce Leichtman highlighted a key point in his latest study: that broadband video is most heavily adopted by 18-34...

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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