Advertising
VideoNuze Analysis (3 items)
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Why Are There So Many Untargeted Pre-roll Video Ads?
Posted on 08-06-2013
Like a lot of you, I spend a lot of time online, and a good amount of it is watching video. As I've often said - at VideoNuze's Online Video...
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With Live TV Viewing in Decline, 4 Reasons Why Online Video Advertising's Appeal Should Grow
Posted on 05-14-2012
As this week's TV advertising upfronts kick-off, the inconvenient truth of live TV viewing's ongoing decline should be on the minds of everyone in the ecosystem. The days of forcing...
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Paid vs. Free, Where is the Grass Greener?
Posted on 10-08-2007
Two conversations I had last week, with executives at two separate independent video content companies, one based on a pay model, and the other on an ad-supported model,...
News from Around the Web (6 items)
- Advertising Week 2014: Exploring the Future of Television NY Times - 09-29-2014
- Multiplatform TV: Turning Video Streams Into Revenue Streams B&C - 05-03-2012
- Online Video Turns Up Heat WSJ - Reg. Req'd - 04-23-2012
- For digital video to live, the 30-second pre-roll ad must die CNET - News.com - 04-23-2012
- Remember Three-Screen Marketing Plans? So 2007. Time to Get Ready For Six Screens AdAge - 08-24-2010
- Lehman`s Online U.S. Advertising Forecast: Another $20 Billion In Growth By 2012 And Online Video Takes Off TechCrunch - 08-14-2008
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