Specific Media
VideoNuze Analysis (4 items)
-
Specific Media Pursues Programmatic Video Ads, With Viewability Differentiator
Posted on 02-05-2014
Specific Media jumped into the programmatic video advertising fray today, with a new offering called "Programmatic from Specific Media" that includes real-time bidding. According to Bill Schild, SVP,...
-
Specific Media Achieves 240% Gain in Reach One Year After BBE Deal
Posted on 11-21-2011
Specific Media, which acquired online video ad network and technology provider BBE one year ago, has since achieved an approximately 240% gain...
-
Innovid Quietly Expands iRoll Support Among Ad Networks
Posted on 08-12-2011
Innovid has added Specific Media as the latest video ad network to support its "iRoll" interactive pre-roll ad unit. Specific joins Adap.tv,...
Connect with VideoNuze
Exclusive News Roundup
- Netflix Leads the Pack at First-Ever Virtual Golden Globes, With 10 Wins Adweek
- Forget ‘Succession.’ You Can Watch ‘90 Day Fiancé’ for 100 Hours Straight. NY Times
- AT&T and TPG: There Is No Why Next TV
- Viewers like you: How PBS is adapting to the streaming age Protocol
- How Amazon Prime Video CMO Ukonwa Ojo is Positioning the Brand in the Streaming Wars AdAge
- Is Comcast Getting Ready to Expand Xfinity Flex Out of Footprint? Next TV
