Specific Media

Specific Media Pursues Programmatic Video Ads, With Viewability Differentiator Posted on 02-05-2014
Specific Media jumped into the programmatic video advertising fray today, with a new offering called "Programmatic from Specific Media" that includes real-time bidding. According to Bill Schild, SVP,...
Specific Media Achieves 240% Gain in Reach One Year After BBE Deal Posted on 11-21-2011
Specific Media, which acquired online video ad network and technology provider BBE one year ago, has since achieved an approximately 240% gain...
Innovid Quietly Expands iRoll Support Among Ad Networks Posted on 08-12-2011
Innovid has added Specific Media as the latest video ad network to support its "iRoll" interactive pre-roll ad unit. Specific joins Adap.tv,...