Research

Research: Nearly Half of Online Video Ads Now on Connected TVs Posted on 06-26-2019
Nearly half (49%) of online video ad impressions in Q1 ’19 were delivered on connected TVs according to new data from Extreme Reach’s Q1 '19 Video Benchmark Report, which is...
Research: U.S. Cord Never Population Rises to 31 Million Posted on 04-09-2019
There are now approximately 31 million “cord never” adults in the U.S. - people who have never paid for a traditional pay-TV service - according to MRI-Simmons’s latest Cord...
Another Strong Year for Cable Broadband Growth Fuels TV’s Disruption Posted on 03-07-2019
The biggest U.S. cable companies added nearly 2.9 million broadband subscribers in 2018 according to a new report from Leichtman Research Group. That was up from 2.7 million subscribers...