Research

Research: Viewers Manage Spending With Password Sharing and Ad Tolerance Posted on 01-08-2020
These days there’s no shortage of SVOD services to choose from, with each one seeing to grab a slice of viewers’ monthly spending. And with cord-cutting on the rise, undoubtedly...
Research: 3 Key Video Ad Metrics Show Stability in Q3 ’19 Posted on 11-21-2019
Three key video ad metrics showed ongoing stability in Q3 ’19 according to Extreme Reach’s latest Video Benchmarks Report. Specifically, premium publishers (direct sellers of ad inventory) maintained 80% share...
Research: 40% of Streaming Video Ads Failed to Play in Q3 Posted on 11-04-2019
If you’ve ever waited for an ad to play while watching something online, only to have the ad never end up playing, you’re not alone. According to Conviva’s latest quarterly...