Research

Research: U.S. Cord Never Population Rises to 31 Million Posted on 04-09-2019
There are now approximately 31 million “cord never” adults in the U.S. - people who have never paid for a traditional pay-TV service - according to MRI-Simmons’s latest Cord...
Another Strong Year for Cable Broadband Growth Fuels TV’s Disruption Posted on 03-07-2019
The biggest U.S. cable companies added nearly 2.9 million broadband subscribers in 2018 according to a new report from Leichtman Research Group. That was up from 2.7 million subscribers...
Research: CTV Ad Impressions More Than Doubled in 2018, Boosting 30-Second Ads Posted on 02-21-2019
Extreme Reach has released its Q4 and full year 2018 Video Advertising Benchmarks report, which further reinforces the ascendance of connected TV (CTV) viewing and monetization. Importantly, the ER...