Connected TV Advertising Summit - VIRTUAL EVENT - leaderboard 7-7-20

Analysis for 'Playwire'

  • Playwire Introduces Low-Cost Online Video Platform

    Just when you thought the online video platform space was finally entering a consolidation phase, today a new OVP called Playwire Video is launching. Playwire is backed by Intergi Entertainment, a gaming content provider/ad network. Jayson Dubin, president of both Playwire and Intergi recently briefed me on today's video launch.

    Despite the range of current video options, Jayson recounted that his personal experience in trying to select a video platform left him feeling there were still significant technical/operational challenges for small-to-mid-size users and also inflexible pricing terms. Jayson thinks of YouTube as an easy on-ramp, but one that didn't offer great direct monetization options. On the other end he said more robust solutions still felt pretty techie to him, and with their pricing terms, hard to actually make money from.

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  • Connected TV Advertising Summit - VIRTUAL EVENT - full banner 7-7-20
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