Encoding.com, the cloud-based encoding provider, is debuting a new white-label option of its service today. Jeff Malkin, Encoding.com's president, explained to me yesterday that the company's goal is to expand reach through new customers who have access to many new opportunities. Initial customers being announced today include Cisco Eos, Kaltura, Giant Realm and vzaar. Jeff said there are many additional white-label customers yet to be announced.
Encoding.com is enabling these relationships by introducing new features in its API which allow customers to integrate transcoding into their customers' work flow. In particular, Jeff said the API enhancement means white-label customers can offer the same type of sub-account set-up and trial account creation, plus account and sub-account tracking in real-time. Encoding.com will offer the same service level guarantees for white-label customers.
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