Conviva, whose software monitors and helps improve the quality of streaming video, has raised a $15 million Series C round intended for global expansion and R&D. The round was led by GGV Capital with participation from existing investors Foundation Capital, New Enterprise Associates and Pelion Venture Partners. Conviva has raised $44 million to date.
As I described last February, Conviva's software runs alongside the content provider's video player, sending "heartbeat" reports every 10 seconds about each user's video stream. This data is mashed up in real-time, so that if a problem exists, its exact nature is understood quickly and reliably. When a video isn't playing correctly, the issues can range from buffering to CDN congestion to local broadband ISP failures to other problems. Conviva says it has found that at least 25% of all streams have some issue which disrupts the user experience.
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