There’s a lot happening in programmatic video advertising today – new ad formats, new measurement standards and new placements. For a major multinational brand that’s relatively new to the medium, there’s a lot to consider.
It’s even more perplexing in an industry that tends to promote "the next big thing" before it’s really ready for prime time. A classic example of this was when the industry was poised to abandon Flash and head full-tilt into HTML5, when most of the available inventory was still exclusively in Flash. Today, there’s so much talk about connected TV and native video, many brand advertisers may be adding budget lines for these shiny new objects.
Topics: GDM Group