Thursday, November 3, 2016, 8:53 AM ETPosted by:Addison McCaleb
Founder and CEO, MediaHound
In the media business, content is king, so content traditionally (and understandably) takes priority over user experience. But priorities are shifting as streaming evolves into a more complex, competitive space where differentiated products can make a big difference to the bottom line.
To truly personalize discovery, Comcast is investing heavily in improving how its customers search and browse content. And by valuing its personalization tech at $1 billion a year, Netflix firmly established that a truly personalized entertainment platform presents large opportunities for companies trying to hit the moving target of user expectations.
Posts for 'MediaHound'