Connected TV Advertising Summit - VIRTUAL EVENT - leaderboard 7-7-20

Analysis for 'Verse'

  • Startup Verse Unveils Video Player for Interactive Storytelling

    Founded on the belief that video should be as interactive as web sites and apps, startup Verse formally unveiled its interactive video player today. Verse is intended for any video creator who wants to add interactive elements that create immersive, non-linear experiences for viewers.

    In a briefing last week Verse co-founders Antonio Bolfo and Michael Lanza, plus publisher Dan Bigman explained that they started the company because as filmmakers and journalists themselves they were looking for tools to help them tell their stories more creatively, and couldn’t find the required technology.

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  • Connected TV Advertising Summit - VIRTUAL EVENT - full banner 7-7-20
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