Penthera leaderboard - 3-10-20

Analysis for 'People'

  • PeopleTV Leverages Brand, IP and Original Programming in OTT Push

    PeopleTV is aggressively pursuing its ad-free, OTT strategy by leveraging its well-known People brand, deep intellectual property and innovative original programming. PeopleTV is the new brand for the People/Entertainment Weekly (PEN) brand that was launched a year ago. Susanne Mei, PeopleTV’s GM, told me in a briefing that “PEN” didn’t have any inherent meaning to its target audiences, so to simplify things, the network has adopted the PeopleTV brand though ET content will remain integral to the content strategy.

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  • CTV Ad Summit - full banner - 4-27-20
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