Thursday, December 19, 2019, 9:45 AM ET|Posted by Will Richmond
On Tuesday PBS announced that over 100 of its member stations, covering 75% of U.S. households, have been activated for live streaming on YouTube TV. Previous to the launch PBS content was available across many devices through its own apps and the web. Incorporating the stations’ live feeds directly into YouTube TV means that users can seamlessly access them alongside other channels, use YouTube TV’s unlimited DVR feature to record PBS programs/watch later, etc.
It’s a smart move by both PBS and YouTube TV. PBS viewers skew older, and are therefore more likely to retain traditional pay-TV services, which have always carried PBS stations. But younger audiences are more likely to be cord-cutters or cord-nevers, relying instead on CTVs, mobile devices and OTT services. By not being a part of a virtual pay-TV operator, PBS’s exposure to critical younger audiences was being limited.
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