Brainshark, which allows users to add voice, music, video and interactivity to PowerPoint and other documents transforming them into video presentations, announced this morning that these can now be "pushed to Brightcove" to achieve greater reach. Brainshark is primarily geared to business users for communications and viewing sessions are fully measurable. Brightcove, which has a large base of media customers, has also moved into non-media verticals such as small business, government, education, etc. The partnership is further proof that flexible, inexpensive tools are becoming available to businesses to help them increase their online video/media competencies.
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