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Analysis for 'Magnet Media'

  • Magnet Media Debuts Native Video Content Network With 400 Publishers and Influencers

    Magnet Media, a strategic content studio, has debuted its Native Video Content Network, formalizing a customized content distribution model that’s been selectively used for its agency and brand clients.

    In a call with Magnet Media’s CEO Megan Cunningham, she stressed that the network uses native integrations of large video players by human editors, not simply 15 and 30-second ads placed in publishers’ pre-existing ad units as commonly seen in other video syndication models. A key benefit of native placements in editorial is avoiding ad-blocking.

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