Sunday, November 21, 2021, 5:22 PM ET|Posted by Will Richmond
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.
The New Rules of Brand Building
There have never been more opportunities – and challenges - for brand building than currently, in the CTV age. On the one hand, marketers have unprecedented ways to connect directly with target audiences, with highly engaging and specific messages. On the other hand, marketers must navigate their way through a labyrinth of brand suitability, brand safety, DE&I and other considerations. All of this must be done with finite resources and an eye on ROI. Learn from experts about the new rules of brand building.
- Yale Cohen – EVP, Global Digital Standards, Publicis Media
- Chelsea Jenkins – Director, Cultural and Inclusive Marketing, Kellogg Company
- Jackie Swansburg Paulino – Chief Product Officer, Pixability
- Larry Harris – Founder and CEO, Alpha Precision Media (moderator)
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