Althea Systems' Shufflr, will launch today, another newcomer to the crowded lean back video browser space. It attempts to be an all-encompassing social video, search and recommendation engine in one platform. Called "Shufflefeed," it crawls the web ingesting video metadata in an attempt to make a smarter recommendation engine. Althea's CEO, Vinod Gopinath, who I had a chance to talk with last week, explained their belief that a greater service will come out of bringing all of these components together and more importantly mining all of the data.
Shufflr has been available for the past couple of months under an unpublicized open alpha and has attracted thousands of users worldwide. The browser has a slick and intuitive 10-foot optimized interface and focuses solely on video. The videos are shown in a wall format and are fun to scroll through. As for the content, rather than grouping by show or content partner, such as Clicker, Boxee or Roku, it is split into three main verticals, Recommendations, Friends Activity, and Buzz.