NATPE

VideoNuze Analysis (19 items)

UM's Chief Content Officer Scott Donaton Articulates the Value of Branded Entertainment [VIDEO] Posted on 02-17-2014
At NATPE recently, I interviewed Scott Donaton, Global Chief Content Officer for UM (Universal McCann) and head of UM Studios. The agency has clients including L'Oreal, BMW, Johnson &...
Fullscreen COO Ezra Cooperstein Explains Today's MCN Model and How It's Changing [VIDEO] Posted on 02-12-2014
While at NATPE, I did a video interview with Ezra Cooperstein, COO of Fullscreen, one of the biggest multichannel networks (MCNs), with 27 million unique viewers and 358 million...
JWT's Mike Wiese Explains Role of Branded Entertainment [VIDEO] Posted on 02-07-2014
While at NATPE last week I did a short video interview with Mike Wiese, director of branded entertainment for JWT New York. In the interview Mike talks about how clients...

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News from Around the Web (17 items)

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