• VideoNuze Podcast #410: Vimeo’s OTT Free Trial Conversion Research, Oscars Viewing Plunge

    I’m pleased to present the 410th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Our first topic this week is data from a new Vimeo report showing that 60% of people who sign up for a free trial with an OTT service convert to become a paying subscriber (with an app, the rate jumps to 72%). As Colin and I discuss, these rates seem incredibly high, especially in the context of “freemium” service conversion rates which are often less than 10%. Granted, it’s not a pure apples-to-apples comparison, but still, the Vimeo data makes a compelling case for OTT services to offer free trials.

    We then switch gears to discuss the Oscars which notched its lowest-ever broadcast audience this past Sunday night, with 26.5 million viewers. We explore the range of issues affecting the Oscars, some of which relate to the divergence between box office hits and award winners while some are more about changing viewers’ behaviors and fragmentation. The Oscars ratings reflect an industry in the midst of a huge change.

    Listen in to learn more!

    Click here to listen to the podcast (22 minutes, 42 seconds)

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