Innovid announced today that it has been chosen as the preferred video ad partner for Atlas, the ad serving and measurement platform which Facebook acquired from Microsoft last year. As a result of the deal, Innovid will be integrated with Atlas so that clients can run addressable and interactive video ad campaigns across screens via one unified console. Analytics for the Innovid video ads will also be provided within Atlas and billing is integrated.

Innovid has been broadening from its roots as an enabler of interactive video ads to also focus on multi-screen video campaigns. It has recently announced deals with Cisco for contextual ads on second screens based on keywords spoken on TV and with VivaKi to become a global preferred video advertising partner. The Atlas deal is a big win for the company in exposing its video ad solutions to Atlas' large customer base.