• Eyeview Raises $21.5 Million to Drive More ROI-Based Video Marketing

    Video marketing tech provider Eyeview has raised a $21.5 million Series D round led by Qumra Capital and including existing investors Marker LLC, Innovation Endeavors, Nauta Capital, Gemini Israel Ventures and Lightspeed Venture Partners. With the new financing, total invested capital in the company is now $56.8 million. Investments in video ad and marketing tech providers have slowed significantly over the past year, but Eyeview’s raise shows there’s interest in companies that can demonstrate video ROI for brand advertisers.

    Since Eyeview’s early days, when I got to know co-founders Oren Harnevo and Tal Riesenfeld, the company has been hyper-focused on personalized video ads meant to drive measurable sales/revenue results. By focusing on tangible outcomes measured by recognized third parties, Eyeview differentiates itself in the noisy video ad tech space.

    Eyeview’s VideoIQ solution generates virtually unlimited personalized video ads for viewers which are placed programmatically. The ads are customized based on multiple parameters and data sets, which translate into viewers seeing highly relevant ads. Eyeview leverages brands’ first-party data plus third-party data and factors like location and weather. The company is focused on 4 verticals: automotive, CPG, retail and travel. Eyeview has published numerous case studies on its site, explaining how brands in each of the 4 verticals have achieved strong ROIs from particular campaigns.

    Eyeview said it doubled revenue year-over-year and current customers include P&G, Walgreens, Honda, Priceline and others. The new funds will be directed to sales, marketing and engineering.

     
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