HealthiNation Launches Video Series to Address Americans' Wellness

HealthiNation, an independent provider of medical and health related online programming, is unveiling a number of new series today, focusing on the adjacent category of wellness. The new videos come on the heels of research which HealthiNation fielded showing a discrepancy between how nutritional Americans thought their dietary habits are vs. what they actually are. With the new video series, HealthiNation is aiming to educate Americans in a fun, accessible way. Raj Amin, HealthiNation's CEO, brought me up to speed on the new initiatives last week.

HealthiNation engaged ORC International: Caravan to conduct a phone survey of 1,000 American adults, and found that 52% thought they're doing all they can do to achieve a balanced nutritional diet and 63% who think they have a solid understanding of nutrition's basics. However, it also turns out that 76% of adults eat fewer than three servings of fruits and vegetables each day, which is the USDA's recommended minimum.

As Raj explained, HealthiNation has learned from its medical and health related programming that video is an excellent way to educate people, especially on complicated subjects that can be quite dry in other media formats. As a result, HealthiNation is launching four new series, tackling a range of wellness topics. The new series include "Kitchen Crashers," a nutritional makeover series which shows real families the benefits of healthy shopping, cooking and eating, "Simple Smoothies" which provides smoothie recipes for all kinds of situations, "The Essentials," which is focused on the vitamins, nutrients and compounds in foods we eat and "Babyhood Basics," which explores feeding issues and essential products for new moms. Each series consists of approximately 16 episodes of 3-5 minutes each.

HealthiNation is also launching "Color Your Plate" a sweepstakes on Facebook today, which includes tips on healthy eating and the opportunity to test the user's knowledge about fruits and vegetables to gain a chance at twenty prizes, including an iPad 2.

The new wellness programming series are a logical extension of HealthiNation's medical and health related focus. Raj reports that HealthiNation videos are now distributed to online partners reaching 40 million unique users each month plus 32 million VOD households. Raj said that the size of ad campaigns run on HealthiNation are up 86% year over year and HealthiNation has continued expanding its sales team. All of this is tangible evidence of how an independent video producer can grow by carefully selecting its verticals and by earning trust among its targeted advertisers.

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Categories: Indie Video

Topics: HealthiNation