Independent media agency pioneer Holt is at it again, rolling up USIM and a portfolio of other agenci ...
Today's Top News
Marketing DailyTarget Concedes Boycotts Hurt Sales, Cuts Forecast
Target CEO Brian Cornell also cites inflation and declining consumer confidence in revising full-year expectations downward. ...
Cargill, Kroger and Sweet Baby Ray's bring protein-rich promos, sauce hype, and civic-sized sausage to Memorial Day tab ...
When burned, the charcoal briquets release "the taste of Miller Lite wrapping whatever you're grilling in a smok ...
Globally, media prices are forecast to rise only 3.9% this year, continuing a deceleration of inflation since 202 ...
Meta has announced its most expansive hardware push to date - now offering the Ray-Ban device in Mexic ...
The New York-based media agency has quietly picked up a handful of recent accounts including AOR assignments f ...
The same business bidding for ad space can now also open bid on less obvious but potentially high ...
The new terms -- "True AdSpend" and "TrueCPM" -- are modern day ways of describing the share ...
Split Screen Hypes Unified Perk In Airbnb's 'It Pays To Vacation'
National campaign promotes both the flagship Airbnb brand and mobile booking platform HotelTonight. ...
Hearst Connecticut Employees Vote To Form A Union
The union demands that Hearst now negotiate a contract in good faith. ...
Mini USA Dives Into Miami Swim Week
Three designers will showcase their creations on a wrapped Mini S, which will be displayed at the runw ...
'The Washington Post' Hires Kimi Yoshino As A Managing Editor
Yoshino is the founding editor in chief of "The Baltimore Banner." ...
Google Cuts Funding For California Newsrooms
Google, which joined California in promising funding for newsrooms in the state, has now jumped on board ...
Carl's Jr., Hardee's Come Together For Annual Military Family Fundraiser
The campaign prompts customers to donate $1 or more at the register, with all proceeds benefiting nonprofits helpi ...
A'ja Wilson Is Chase's New 'Greatest Cashbacker Of All Time'
The campaign builds on the previous "#CashBros" campaign with Stephen Curry and Kevin Hart, showcasing the rewards featur ...
TikTok's New AI Chatbot Assists In-App Sellers
TikTok says its new Seller Assistant will provide guidance to TikTok Shop merchants via "personalized, context-aware recommendations" ...
Vans Falls 22%, But VF Insists Brand Heat Is Ahead
Sales are improving at both the North Face and Timberland as the company's reinvention gains steam. ...
Microsoft Reportedly Blocks 'Palestine' Emails, Fires Employee
A Microsoft company spokesperson acknowledged the protest and email to MediaPost, but stopped short of saying emails ha ...
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Launch builds upon partnership that began in 2022 with a line of baking mixes and frostings under the Duncan Hines brand. ...
CTV ad spend now amounts to more than 31% of all ad spend on TV, a 3X gap between spend and viewing share. ...
"The Residence" on Netflix is one of streaming's biggest hits because it goes where so many other shows never go - to a land called Entertainment. ...
