The first step, it said, was to solicit comments from "interested parties," with comments due by May ...
Today's Top News
MediaDailyNewsDoubleVerify Sues Adalytics, Jury Trial Demanded
The lawsuit follows a comprehensive analysis by the Media Rating Council asserting that Adalytics reports failed to understand how the ad industry filters fraudulent ad traffic. ...
As part of its upfront pitch in NYC this morning, trade group "Go Addressable" unveiled a scientific-sounding "Addressab ...
The sports power couple takes their Proudly company into baby apparel, with JCPenney betting big on inclusive bra ...
"People are watching our ad plans almost as much as they are watching our standard plan without ads ...
For the first time, YouTube, the official NFL home of NFL Sunday Ticket, will be broadcasting a fu ...
Microsoft plans to shutter its demand-side platform, with the ad division informing clients the ad-tech unit no long ...
Nismo Electric Racer Tokyo was developed in an 8-bit visual style and is a retro-inspired game, the ki ...
The trade group World Federation of Advertisers says Texas courts lack jurisdiction over Musk's ad boycott allegations. ...
Pepsi Crashes The BBQ
The latest addition to the "Food Deserves Pepsi" platform showcases the beverage as a superior paring for grill ...
'The Independent' Sees A 9% Increase In Traffic In March
"The Independent" claims it is beating some top UK brands in the U.S., including the "Sun" and t ...
Jeep Taps 'Mission: Impossible' For Action-Packed Wrangler Creative
Paramount Pictures executives and Tom Cruise himself were involved in the creative process, Jeep's Lucy McLellan tells "Marketi ...
Publishers Are Placing More Emphasis On Value Over Volume In Their Analysis
Publishers want to strengthen their use of AI in data analysis, INMA reports. ...
New Podcast Service Combines Host Voiceovers With Programmatic Targeting
The new service helps brands run ads with the podcaster's trusted voice across Acast's network, the company s ...
Yelp Can't Block Texas Suit Over Warning Labels On 'Crisis Pregnancy Centers'
Siding with Texas Attorney General Ken Paxton, a federal appellate court won't prevent him from suing Yelp ov ...
Casamigos Celebrates Namesake In 'House Of Friends'
In hero spot, guests frolic at a sunny resort, socializing in the pool and playing tennis with li ...
Dick's Buys Foot Locker In $2.4B Bet On Sneaker Culture
The sporting goods giant gains 2,400 stores and a deep bench of sneaker-savvy banners -- but risks deep ...
Sadoun: Cannes Will Have A 'Different Tone' This Year
This year Publicis Groupe is taking a more businesslike approach heading into the Cannes Lions festival, noting mac ...
Roblox Launches In-Game Commerce With Beauty Brand
Roblox creators and brands can now sell physical real-world products directly to users playing the game. The long-await ...
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Find Out More »OPINION
Thirty years after media sales teams began testing computerized yield optimization, an AI-powered one has emerged. It's called Aida and it's going to charge you higher rates. ...
Synthetic data is, in my eyes, a stopgap. It is a good trick for predictive analytics to be more reliable, but it's still just predictive. ...
Netflix's new content announcements Wednesday hammered home the streamer's mission to cast as wide a net as possible. ...
