The feature combines shopping signals with machine learning and advertiser product catalogs to introduce products to users with ...
Today's Top News
Marketing DailyBBQ Nation: Brands Tap Summer's Meaty Mood
Cargill, Kroger and Sweet Baby Ray's bring protein-rich promos, sauce hype, and civic-sized sausage to Memorial Day tables. ...
Independent media agency pioneer Holt is at it again, rolling up USIM and a portfolio of other agenci ...
The same business bidding for ad space can now also open bid on less obvious but potentially high ...
Target CEO Brian Cornell also cites inflation and declining consumer confidence in revising full-year expectations downward. ...
Globally, media prices are forecast to rise only 3.9% this year, continuing a deceleration of inflation since 202 ...
Founded by a Republican, the org rejects the idea that climate change is a hoax. ...
The new terms -- "True AdSpend" and "TrueCPM" -- are modern day ways of describing the share ...
When burned, the charcoal briquets release "the taste of Miller Lite wrapping whatever you're grilling in a smok ...
Fairmont Hotels Invites Travelers To 'Make Special Happen'
The effort represents the luxury hospitality brands' first global campaign in years, and includes "Special Happens..." experiences. ...
Coca-Cola Taps Singer Tyla In Appeal For Gen Z To 'Enjoy The Moment'
The campaign follows the brand's revival of "Share a Coke" this spring, and features Tyla's new track, "Bli ...
From 'Beaver' To 'Vulva,' PH-D's Marketing Stresses Lady Parts Words
If women get comfortable with saying the words, "we can be better advocates for ourselves when it com ...
Gavin Felder Named President Of Smoothie King
Felder has served as the company's chief financial officer since May of last year and will also rema ...
1800 Tequila Partners With 'Best Bar In North America'
For the "Obsessed with Taste" campaign, 1800 collaborated with Mexico City's Handshake Speakeasy, No. 1 on Perrier's li ...
Google Slammed By News/Media Alliance
One SEO change from Google has cost a coupon site publisher "tens of millions of dollars per year ...
First-Half TV Network Ad Market: Major Nets Down 2% In Revenues
Analysts typically look to Q1 and Q2 market activity for insights on where the upfront TV ad marketpla ...
Trader Joe's, Patagonia, Costco, Toyota Soar In Brand Reputation
In a year of rising prices, shoppers reward brands that feel like allies -- and punish those w ...
Attivo Acquires The Next Practice To Fuel AI Growth
The move follows Attivo's 2024 acquisitions of Hill Holliday and Deutsch NY last year. ...
Iris Rebrands Image, Champions Creative Commitment
The changes include a simplified strategic framework and a new label: "global creative micro-network." ...
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Find Out More »OPINION
Many companies that previously touted their support for initiatives like DEI have made dramatic U-turns. ...
For Wendy McMahon, president of CBS News, and Bill Owens, executive producer of "60 Minutes," resigning must have been tough to do. ...
I opened Madison and Wall this morning and read Brian Wieser's analysis of the Big Beautiful Bill. If enacted, he writes, overseas advertising and media cos "may prioritize investments in other markets" if they want ...
